Sold on eBay, Shipped by

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Sold on eBay, Shipped by

Δημοσίευση από KGP » 28 Απρ 2007 02:19, the online retailer, is expanding a program designed to allow independent sellers to use its network of distribution centers to store and ship their products, according to Jeffrey P. Bezos, Amazon’s founder and chief executive.

Since last fall, the program, Fulfillment by Amazon, has allowed independent sellers who list their goods on to use its network of more than 20 distribution centers around the world to fill orders. Now Amazon, which is based in Seattle, is opening the program to vendors who list their items elsewhere on the Web — on their own site, through Google, or even on Amazon’s e-commerce rival, eBay.

The program is part of a broader set of tools called Amazon Web Services, an effort by the e-commerce pioneer to rent out complicated parts of its infrastructure to smaller companies that might benefit from its hard-earned expertise, and who will pay for the privilege of lightening their workload.

Think of as it Amazon 2.0. Though the company’s primary business appears to be booming — it announced a 32 percent increase in revenue this week, which sent its stock soaring 40 percent in the last two days — revenues will inevitably flatten as the company matures. If it wants to keep treating investors to torrid growth, the company needs to develop other ways to make money.

Wall Street has never liked Amazon’s 10 million square feet of shipping space, far preferring eBay’s frictionless role as a meeting place for buyers and sellers. But Mr. Bezos is now doubling down on his company’s gritty infrastructure. He thinks that one day Amazon could do the dirty work of storing products and fulfilling online orders for many of the e-commerce companies on the Web.

"We have this beautiful, elegant, high-I.Q. part of our business that we have been working hard on for many years," he said. "We’ve gotten good at it. Why not make money off it another way?"

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